Trade Show & Event Planning in Canada - Industry Market Research Report

Trade Show & Event Planning in Canada

Growth in the Trade Show and Event Planning industry in Canada is dependent on corporate profit and corporate marketing budgets, as most of industry revenue comes from business-to-business (B2B) events. The industry organizes, promotes and manages events, such as business and trade shows, conventions, conferences and meetings. Over the five years to 2019, disposable income has had a slow growth while corporate profit declined. As a result, industry revenue is expected to decline. Trade show and conference planners are expected to increasingly embrace new technologies to manage registration, logistics and promote events. This, in turn, will likely ease labour-intensive processes and reduce wage costs.

This industry organizes, promotes and manages events, such as business and trade shows, conventions, conferences and meetings. It may also manage and provide staff to operate the facilities in which these events take place. This industry does not include establishments that organize, promote or manage live performing arts, sports events or festivals.

This report covers the scope, size, disposition and growth of the industry including the key sensitivities and success factors. Also included are five year industry forecasts, growth rates and an analysis of the industry key players and their market shares.


  • About this Industry
  • Industry at a Glance
    • Table Key Statistics Snapshot
    • Table Revenue vs. employment growth
    • Table Products and services segmentation (2019)
    • Table Industry Structure
  • Industry Performance
    • Table Corporate profit
    • Table Industry revenue
    • Table Life Cycle Stage
  • Products & Markets
    • Table KEY BUYING INDUSTRIES
    • Table KEY SELLING INDUSTRIES
    • Table Products and services segmentation (2019)
    • Table Major market segmentation (2019)
    • Table Business Locations 2019
    • Table Distribution of establishments vs. population
  • Competitive Landscape
    • Table Sector vs. Industry Costs
    • Table Barriers to Entry checklist
  • Major Companies
    • Table Major Players
    • Table Freeman Company LLC (industry-relevant operations) - financial performance*
    • Table Global Experience Specialists Inc. (industry-relevant operations) - financial performance*
  • Operating Conditions
    • Table Capital Intensity
    • Table Tools of the Trade: Growth Strategies for Success
    • Table Volatility vs. growth
  • Key Statistics
    • Table Industry Data
    • Table Annual Change
    • Table Key Ratios
  • Jargon & Glossary

Download our eBook: How to Succeed Using Market Research

Learn how to effectively navigate the market research process to help guide your organization on the journey to success.

Download eBook