Growth in the Trade Show and Event Planning industry in Canada is dependent on corporate profit and corporate marketing budgets. Over the past five years, corporate profit and disposable income have gradually risen, which enabled industry revenue to reach prerecessionary levels. During this period, growth has largely been propelled by expanding client marketing budgets as a result of a slight increase in corporate profit. Over the next five years, demand for industry services is expected to increase as clients expand their marketing budgets and corporate profit grows. In addition, the industry will benefit from rising disposable income among consumers, aiding attendance rates and industry revenue for shows and events.
This industry organizes, promotes and manages events, such as business and trade shows, conventions, conferences and meetings. It may also manage and provide staff to operate the facilities in which these events take place. This industry does not include establishments that organize, promote or manage live performing arts, sports events or festivals.
This report covers the scope, size, disposition and growth of the industry including the key sensitivities and success factors. Also included are five year industry forecasts, growth rates and an analysis of the industry key players and their market shares.