Trade Show and Conference Planning in the US
Clients for the Trade Show and Conference Planning industry include small businesses, corporations, trade associations, governments, professional networks and nonprofits. Most revenue for the industry comes from two key sources: business-to-business (B2B) events and business-to-consumer (B2C) events. Rising US corporate profit margins over the five years to 2019 are expected to result in larger marketing budgets and increased demand for trade show and conference planning services for B2B events. Over the five years to 2019, growth in per capita disposable income helped propel greater attendance and revenue for B2C events. Over the five years to 2024, industry revenue is expected to continue increasing. Demand is expected to improve as companies continue to expand their marketing budgets and disposable income levels increase. Industry profit is projected to stabilize as new technologies, such as automated registration, enable operators to spend less on labor.
Trade show and conference planners organize, promote and manage events, such as business and trade shows, conventions, conferences and meetings. They may also manage and provide staff to operate the facilities in which these events take place. This industry does not include establishments that organize, promote or manage live performing arts, sports events or festivals; these services are classified under the Concert and Event Promotion industry (IBISWorld report 71133).
This report covers the scope, size, disposition and growth of the industry including the key sensitivities and success factors. Also included are five year industry forecasts, growth rates and an analysis of the industry key players and their market shares.
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