Market Research Logo

Trade Show and Conference Planning in the US - Industry Market Research Report

Trade Show and Conference Planning in the US

Rising US corporate profit margins over the five years to 2018 resulted in larger marketing budgets and demand for trade show and conference planning services for business-to-business events. Additionally, during the period, growth in disposable personal income helped propel greater attendance and revenue for business-to-consumer events. As a result, revenue in the Trade Show and Event Planning industry is expected to have risen over the past five years. Over the five years to 2023, industry revenue is also expected to increase. Demand will likely improve as companies continue to expand their marketing budgets and disposable income levels increase. Industry profit is projected to stabilize as new technologies, such as automated registration, enable operators to spend less on labor.

Trade show and conference planners organize, promote and manage events, such as business and trade shows, conventions, conferences and meetings. They may also manage and provide staff to operate the facilities in which these events take place. This industry does not include establishments that organize, promote or manage live performing arts, sports events or festivals; these services are classified under the Concert and Event Promotion industry (IBISWorld report 71133).

This report covers the scope, size, disposition and growth of the industry including the key sensitivities and success factors. Also included are five year industry forecasts, growth rates and an analysis of the industry key players and their market shares.

  • About this Industry
  • Industry at a Glance
    • Table Key Statistics Snapshot
    • Table Revenue vs. employment growth
    • Table Products and services segmentation (2018)
    • Table Industry Structure
  • Industry Performance
    • Table Corporate profit
    • Table Industry revenue
    • Table Life Cycle Stage
  • Products & Markets
    • Table Products and services segmentation (2018)
    • Table Major market segmentation (2018)
    • Table Business Locations 2018
    • Table Distribution of establishments vs. population
  • Competitive Landscape
    • Table Establishments by employment size (2017)*
    • Table Sector vs. Industry Costs
    • Table Barriers to Entry checklist
  • Major Companies
    • Table Major Players
    • Table The Freeman Companies (US industry-specific segment) - financial performance*
    • Table Viad Corp. (US industry-specific segment) - financial performance*
  • Operating Conditions
    • Table Capital Intensity
    • Table Tools of the Trade: Growth Strategies for Success
    • Table Volatility vs. growth
  • Key Statistics
    • Table Industry Data
    • Table Annual Change
    • Table Key Ratios
    • Table Industry Financial Ratios
  • Jargon & Glossary

Download our eBook: How to Succeed Using Market Research

Learn how to effectively navigate the market research process to help guide your organization on the journey to success.

Download eBook

Share this report