Toy, Doll & Game Manufacturing in the US
The Toy, Doll and Game Manufacturing industry has declined over the five years to 2019 due to import penetration into the market. Domestic operators have been forced to reduce prices to compete with inexpensive imports sourced from developing countries with low labor costs. In this labor-intensive industry, imported products have a significant advantage because foreign manufacturers bear lower labor costs and are able to pass savings on to the consumer. US manufacturers will continue to experience competition from low-cost imports and increasingly contend for supply contracts with a shrinking number of established retailers over the five years to 2024. Given the limited amount of shelf space in stores, toy manufacturers must keep their prices competitive or lose shelf space to imported goods. Fortunately, exports are the industry's largest source of revenue and are expected to increase over the five years to 2019. Nonetheless, crushing levels of import penetration within the industry will overshadow these gains.
This industry is composed of companies that manufacture dolls, doll accessories, action figures, toys, games (including electronic), hobby kits and children’s vehicles (except metal bicycles and tricycles).
This report covers the scope, size, disposition and growth of the industry including the key sensitivities and success factors. Also included are five year industry forecasts, growth rates and an analysis of the industry key players and their market shares.
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