The Toy, Doll and Game Manufacturing industry has suffered over the five years to 2016, due to falling demand brought on by poor economic conditions during the earlier half of the five-year period and increasing competition from low-priced imports. Many industry operators had to exit the industry altogether because they could no longer compete with low-cost imports. Moreover, the long-term outlook for the industry is not encouraging. US manufacturers will continue to face increasing competition from low-cost imports and vie for contracts with a shrinking number of retailers. Given the limited amount of shelf space in stores, retailers will place significant pricing pressures on domestic operators to lower their markups, or they will give up shelf space to imported goods. Consequently, many industry operators will be unable to survive in this competitive environment.
This industry comprises companies that manufacture dolls, doll accessories, action figures, toys, games (including electronic), hobby kits and children’s vehicles (except metal bicycles and tricycles).
This report covers the scope, size, disposition and growth of the industry including the key sensitivities and success factors. Also included are five year industry forecasts, growth rates and an analysis of the industry key players and their market shares.