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Toy, Doll & Game Manufacturing in Canada - Industry Market Research Report

Toy, Doll & Game Manufacturing in Canada

Products manufactured by the Toy, Doll and Game Manufacturing industry are discretionary items; therefore, demand for these products depends on the prevailing economic conditions and economic outlook. These factors have considerable influence on consumer confidence, which affects consumer spending and downstream demand. With manufacturers producing overlapping goods, price competition in this industry is high and domestic operators have been forced to reduce prices to compete with inexpensive imports. Over the five years to 2022, IBISWorld projects the industry to rebound and grow marginally. Despite the reshoring movement gaining momentum and manufacturing industries aiming to return to the United States, Canada is not expected to benefit to the same extent from this transition.

This industry manufactures dolls, doll accessories, action figures, toys, games, hobby kits and children’s vehicles (except metal bicycles and tricycles).

This report covers the scope, size, disposition and growth of the industry including the key sensitivities and success factors. Also included are five year industry forecasts, growth rates and an analysis of the industry key players and their market shares.


  • About this Industry
  • Industry at a Glance
    • Table Key Statistics Snapshot
    • Table Revenue vs. employment growth
    • Table Products and services segmentation (2017-18)
    • Table Industry Structure
  • Industry Performance
    • Table Canadian-dollar effective exchange rate index
    • Table Revenue vs. exports
    • Table Life Cycle Stage
  • Products & Markets
    • Table KEY BUYING INDUSTRIES
    • Table KEY SELLING INDUSTRIES
    • Table Products and services segmentation (2017)
    • Table Major market segmentation (2017)
    • Table Industry trade balance
    • Table Exports To
    • Table Business Locations 2017
    • Table Distribution of establishments vs. population
  • Competitive Landscape
    • Table Sector vs. Industry Costs
    • Table Barriers to Entry checklist
    • Table Trade Globalization
  • Major Companies
    • Table Major players
    • Table Mattel Canada (industry-specific operations) - financial performance*
  • Operating Conditions
    • Table Capital intensity
    • Table Tools of the Trade: Growth Strategies for Success
    • Table Volatility vs. growth
  • Key Statistics
    • Table Industry Data
    • Table Annual Change
    • Table Key Ratios
  • Jargon & Glossary

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