Products manufactured by the Toy, Doll and Game Manufacturing industry are discretionary items; therefore, demand for these products depends on the prevailing economic conditions and economic outlook. These factors have considerable influence on consumer confidence, which affects consumer spending and downstream demand. With manufacturers producing overlapping goods, price competition in this industry is high and domestic operators have been forced to reduce prices to compete with inexpensive imports. Over the five years to 2022, IBISWorld projects the industry to rebound and grow marginally. Despite the reshoring movement gaining momentum and manufacturing industries aiming to return to the United States, Canada is not expected to benefit to the same extent from this transition.
This industry manufactures dolls, doll accessories, action figures, toys, games, hobby kits and children’s vehicles (except metal bicycles and tricycles).
This report covers the scope, size, disposition and growth of the industry including the key sensitivities and success factors. Also included are five year industry forecasts, growth rates and an analysis of the industry key players and their market shares.