Market Research Logo

Toy & Craft Supplies Wholesaling in the US - Industry Market Research Report

Toy & Craft Supplies Wholesaling in the US

Operators in the Toy and Craft Supplies Wholesaling industry have experienced difficult operating conditions over the five years to 2018, especially during the latter half of the period. Large-scale wholesale bypass and decreasing downstream demand have been the primary drivers of this industry's decline during the period. Additionally, a decline in the average price of toys has also negatively affected revenue. Vertical integration of large manufacturers has hindered industry operators' revenue and threatened profit margins. Over the past five years, toy and craft manufacturers have increasingly internalized their distribution processes by supplying goods directly to retailers, undermining the centrality of industry operators within the toy and craft supplies supply chain. Since manufacturers can offer lower prices by eliminating the wholesale markup, industry participants have been forced to lower their own prices to remain competitive. Industry revenue is anticipated to continue its downward trajectory over the next five years. The retail price of toys is expected to continue falling as the dollar gains value and crude oil prices are forecast to remain low.

This industry consists of wholesalers of toys and craft supplies, including fireworks, games, playing cards and hobby goods. These products are purchased from domestic and international manufacturers and the merchandise is then sold to retailers, such as discount department stores, big-box stores and independent specialty toy stores.

This report covers the scope, size, disposition and growth of the industry including the key sensitivities and success factors. Also included are five year industry forecasts, growth rates and an analysis of the industry key players and their market shares.


  • About this Industry
  • Industry at a Glance
    • Table Key Statistics Snapshot
    • Table Revenue vs. employment growth
    • Table Products and services segmentation (2018)
    • Table Industry Structure
  • Industry Performance
    • Table Demand from department stores
    • Table Industry revenue
    • Table Life Cycle Stage
  • Products & Markets
    • Table KEY BUYING INDUSTRIES
    • Table KEY SELLING INDUSTRIES
    • Table Products and services segmentation (2018)
    • Table Major market segmentation (2018)
    • Table Business Locations 2018
    • Table Distribution of establishments vs. population
  • Competitive Landscape
    • Table Sector vs. Industry Costs
    • Table Barriers to Entry checklist
  • Major Companies
    • Table Major Players
    • Table Mattel Inc. (US industry-specific segment) - financial performance*
    • Table Hasbro Inc. (US industry-specific segment) - financial performance*
  • Operating Conditions
    • Table Capital Intensity
    • Table Tools of the Trade: Growth Strategies for Success
    • Table Volatility vs. growth
  • Key Statistics
    • Table Industry Data
    • Table Annual Change
    • Table Key Ratios
    • Table Industry Financial Ratios
  • Jargon & Glossary

Download our eBook: How to Succeed Using Market Research

Learn how to effectively navigate the market research process to help guide your organization on the journey to success.

Download eBook

Share this report