Operators in the Toy and Craft Supplies Wholesaling industry are expected to cope with challenging operating conditions over the five years to 2016. Large scale wholesale bypass and declining demand from department stores have been the primary drivers in its recent decline, though the industry has recovered some of the revenue lost in the wake of the recession. Still, many smaller wholesalers have been squeezed out of their traditional place in the supply chain by increasing vertical integration on the part of manufacturers. In the next five years, industry revenue is expected to continue its decline despite the improving economy, though increased import penetration will present an opportunity for toy distributors to improve their margins.
This industry consists of wholesalers of toys and craft supplies, including fireworks, games, playing cards and hobby goods. These products are purchased from domestic and international manufacturers and the merchandise is then sold to retailers, such as discount department stores, big-box stores and independent specialty toy stores.
This report covers the scope, size, disposition and growth of the industry including the key sensitivities and success factors. Also included are five year industry forecasts, growth rates and an analysis of the industry key players and their market shares.