Television Production in the US
Over the past five years, the Television Production industry has benefited from changes in the way Americans consume the industry's content. A decline in cable subscriptions and the emergence of online alternatives has increased competition among industry customers to acquire top content, and this competition has contributed to what critics have dubbed the golden age of TV. Given declining live TV viewership and a proliferation of video options for consumers, networks have been pressured to increase their investments in content that will attract viewers through websites, streaming services or video-on-demand. This has ultimately boosted revenue for production companies in an otherwise challenging TV market. Amid the growth of new TV platforms and continued mobile development, the industry is expected to experience rising viewership rates. Although potential challenges in digital advertising and piracy prevention remain, the industry will likely benefit from online streaming services.
Companies in this industry produce TV programming that is then licensed or sold to broadcast or cable networks. Movie production is also excluded from this industry, with the exception of made-for-TV movie production.
This report covers the scope, size, disposition and growth of the industry including the key sensitivities and success factors. Also included are five year industry forecasts, growth rates and an analysis of the industry key players and their market shares.
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