Over the past five years, stable TV viewership has kept the Television Production industry's cameras rolling. Although the number of cable TV subscriptions has declined over the period, the average American's time spent watching TV has remained consistent. In the coming years, the industry will benefit from growth in total advertising expenditure, which will increase broadcasters' demand for quality programming as they seek to boost viewership to appeal to marketers.
Companies in this industry produce TV programming that is then licensed or sold to broadcast or cable networks, which are not included in this industry. Movie production is also excluded from this industry, with the exception of made-for-TV
This report covers the scope, size, disposition and growth of the industry including the key sensitivities and success factors. Also included are five year industry forecasts, growth rates and an analysis of the industry key players and their market shares.