Television Broadcasting in the US
Over the five years to 2019, the Television Broadcasting industry has grown. Although traditional TV viewership is on the decline, free over-the-air broadcasters have actually benefited from a trend of consumer cord cutting. Meanwhile, overall advertising expenditure has grown steadily, helping industry operators sell their airwaves for commercials at more-favorable rates. In addition, major broadcasters have successfully begun shifting further into digital distribution, which has bolstered revenue amid a drop in linear viewership. Although competition for advertising dollars is expected to remain fierce over the five years to 2024 and shifts in consumer viewing habits will continuously prompt adjustments by broadcasters, the industry is expected to continue growing during the outlook period. Digital distribution will likely remain an important component of the industry's strategy as consumers' relationship to TV content continues to evolve.
TV broadcasters operate studios and facilities that program and deliver audiovisual content to the public via over-the-air transmission. The types of programming offered can be made by broadcasters or by affiliates that exist outside the industry. This industry excludes cable and satellite TV and operators that provide online-only content.
This report covers the scope, size, disposition and growth of the industry including the key sensitivities and success factors. Also included are five year industry forecasts, growth rates and an analysis of the industry key players and their market shares.
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