Television Broadcasting in the US
Over the past five years to 2018, the Television Broadcasting industry has grown. Although traditional television viewership is on the decline, free over-the-air broadcasters have actually benefited from a trend of consumer cord cutting. Meanwhile, overall advertising expenditure has grown steadily, helping industry operators sell their airwaves for commercials at more favorable rates. Although competition for ad dollars will remain fierce over the next five years to 2023 and shifts in consumer viewing habits will continuously prompt adjustments by broadcasters, the industry is expected to continue growing over the next five years. Digital distribution will remain an important component of the industry's strategy as consumers' relationship to television content continues to evolve.
Television broadcasters operate studios and facilities that program and deliver audiovisual content to the public via over-the-air transmission. The types of programming offered can be made by broadcasters or by affiliates that exist outside the industry. This industry excludes cable and satellite TV and operators that provide online-only content.
This report covers the scope, size, disposition and growth of the industry including the key sensitivities and success factors. Also included are five year industry forecasts, growth rates and an analysis of the industry key players and their market shares.
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