Over the five years to 2017, the Television Broadcasting industry has struggled somewhat to attract viewers and generate advertising revenue, though industry revenue has increased. Companies have continued to invest in advertisements for certain programs, such as professional and collegiate sports. Yet, as consumers quickly adopted mobile devices, thereby increasing their ability to subscribe to online streaming platforms, advertisers lowered their spending on broadcast television and increased their efforts on digital and online media. Over the five years to 2022, television broadcasters will respond to a shifting media environment by restructuring their business models to better integrate programming with digital platforms. They will also move toward acquiring online streaming platforms to get a stake in the growing online industry. Still, the continued pressure and competition from online streaming services combined with falling advertisement spending in the Television Broadcasting will strain industry growth.
Television broadcasters operate studios and facilities that program and deliver audiovisual content to the public via over-the-air transmission. The types of programming offered can be made by broadcasters or by affiliates that exist outside the industry. This industry excludes cable and satellite TV and operators that provide online-only content.
This report covers the scope, size, disposition and growth of the industry including the key sensitivities and success factors. Also included are five year industry forecasts, growth rates and an analysis of the industry key players and their market shares.