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Television Advertising in the US - Procurement Research Report

Television Advertising Procurement in the US

This report is intended to assist buyers of television advertising. Television advertising is programming during which commercials produced and paid for by organizations are aired. These services are used to promote a variety of goods, services and ideas. Common buyers of television advertising include automobile manufacturers, wireless telecommunication companies and restaurants. Television advertising can be acquired from media conglomerates, multichannel video programming distributors and independent television stations. This report does not cover advertising in other forms of media or the production of television advertisements.


AT A GLANCE

EXECUTIVE SUMMARY

PRICE ENVIRONMENT

Price Fundamentals

Price Drivers

Recent Price Trend

Price Forecast

PRODUCT CHARACTERISTICS

Product Life Cycle

Total Cost of Ownership

Product Specialization

Related Goods

Substitute Goods

Regulation

Quality Control

SUPPLY CHAIN & VENDORS

Supply Chain Dynamics

Competitive Environment

Market Profitability

Switching Cost

PURCHASING PROCESS

Buying Basics

Key RFP Elements

NEGOTIATION STATISTICS

BUYER POWER SCORE COMPONENTS

JARGON & GLOSSARY

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