Television Advertising Procurement in the US
This report is intended to assist buyers of television advertising. Television advertising is programming during which commercials produced and paid for by organizations are aired. These services are used to promote a variety of goods, services and ideas. Common buyers of television advertising include automobile manufacturers, wireless telecommunication companies and restaurants. Television advertising can be acquired from media conglomerates, multichannel video programming distributors and independent television stations. This report does not cover advertising in other forms of media or the production of television advertisements.