Television Ad Placement Services Procurement in the US
This report is intended to assist buyers of television ad placement services, which include researching, negotiating and placing orders for television ad space and time. Advertising and media agencies are the primary suppliers of these services, and key buyers include retailers and other sellers of goods and services that have a wide target audience. This report does not cover the purchase of television advertising space, television advertisement production or placement services for other types of media.
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