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Television Ad Placement Services in the US - Procurement Research Report

Television Ad Placement Services Procurement in the US

This report is intended to assist buyers of television ad placement services, which include researching, negotiating and placing orders for television ad space and time. Advertising and media agencies are the primary suppliers of these services, and key buyers include retailers and other sellers of goods and services that have a wide target audience. This report does not cover the purchase of television advertising space, television advertisement production or placement services for other types of media.


AT A GLANCE

EXECUTIVE SUMMARY

PRICE ENVIRONMENT

Price Fundamentals

Price Drivers

Recent Price Trend

Price Forecast

PRODUCT CHARACTERISTICS

Product Life Cycle

Total Cost of Ownership

Product Specialization

Related Goods

Substitute Goods

Regulation

Quality Control

SUPPLY CHAIN & VENDORS

Supply Chain Dynamics

Competitive Environment

Market Profitability

Switching Cost

PURCHASING PROCESS

Buying Basics

Key RFP Elements

NEGOTIATION STATISTICS

BUYER POWER SCORE COMPONENTS

JARGON & GLOSSARY

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