Over the past decade, and especially over the past five years, tattoos have become unprecedentedly popular. About three in 10 Americans have a tattoo and that proportion climbs to nearly half among millennials. This age group has been the driving force behind industry growth over the past five years because not only have more of them obtained tattoos, but those with tattoos have also obtained more than in any previous generation. As a result, the Tattoo Artists industry's customer base has expanded significantly, as has the revenue generated per customer. Demand for tattoos is driven primarily by demographic and cultural trends rather than economic forces. Industry revenue hardly declined during the most recent recession, and tattoo parlors generally weathered the downturn far better than providers of other expensive discretionary goods and services. Over the five years to 2017, growth in industry revenue is expected to slow relative to the prior period.
This industry includes establishments that provide tattoo services by injecting ink under the skin and permanently altering the coloration of the skin. This industry also includes tattoo-related maintenance, design and modification services, but it does not include laser tattoo-removal services.
This report covers the scope, size, disposition and growth of the industry including the key sensitivities and success factors. Also included are five year industry forecasts, growth rates and an analysis of the industry key players and their market shares.