Following the recession, steel prices surged in response to accelerating industrial activity in China and other emerging markets, helping industry revenue rebound just prior to the five years to 2017. However, the construction sector's relatively slower recovery has hindered industry growth by depressing demand for steel wire products. Industry operators are likely to experience increasingly challenging operating conditions over the five years to 2022, including high levels of import penetration, intensifying competition from substitute products and constrained demand from the oil and gas sector. However, volatile but generally rebounding steel prices and stronger demand from key markets, such as automotive manufacturing and nonresidential construction, are likely to revitalize industry revenue for most operators.
Companies in this industry roll or draw purchased steel, which may be sourced from domestic steel manufacturers or imported from abroad. Companies produce a variety of shapes through the rolling process, while the only drawn product is wire of various grades and gauges. Typically, the end product is made to conform to customer specifications. The industry does not include companies that roll or draw steel they manufacture themselves or metal service centers that distribute steel products.
This report covers the scope, size, disposition and growth of the industry including the key sensitivities and success factors. Also included are five year industry forecasts, growth rates and an analysis of the industry key players and their market shares.