This industry includes companies that publish ready-made non-customised software, engaging in activities such as marketing, translation, technical support and the design of packaging and documentation. The industry does not include the printing of software onto discs, which is done by downstream distributors, or the programming of software, which is usually performed by separate developing companies. Computer and video game publishing is also excluded (see IBISWorld report J58.210).
This report covers the scope, size, disposition and growth of the industry including the key sensitivities and success factors. Also included are five year industry forecasts, growth rates and an analysis of the industry key players and their market shares.