Software Publishing in the US
The Software Publishing industry, which comprises companies that design, develop and publish software, grew over the five years to 2018, as businesses and consumers increased their investments in software, computers and video games. Strengthening corporate profit stimulated demand from businesses while rising disposable incomes encouraged consumers to spend on software, including spending on discretionary downstream products such as video games. The rise of web-based solutions and the increasing popularity of mobile devices have triggered an explosion of mobile software applications. Over the five years to 2023, the increasing prevalence of software in day-to-day activities and the rise of predictive analytics and artificial intelligence will benefit the industry. Technological advancements are expected to expand product offerings and the potential markets that are served by software publishers. Mobile computing devices are providing new platforms on which software publishers can compete.
Software publishers disseminate licenses to customers for the right to execute software on their own computers. Operators in this industry market and distribute software products and may also design the software, produce support materials and provide support services.
This report covers the scope, size, disposition and growth of the industry including the key sensitivities and success factors. Also included are five year industry forecasts, growth rates and an analysis of the industry key players and their market shares.
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