The Software Publishing industry grew dynamically over the five years to 2016, as businesses and consumers increased their investments in software, computers, mobile devices and video games. Strengthening corporate profit stimulated demand from businesses, while rising disposable incomes encouraged consumers to spend on software, including spending on discretionary downstream products such as video games. Increasing prevalence of software in day-to-day activities and the rise of predictive analytics and artificial intelligence will characterize the five years to 2021.
Software publishers disseminate licenses to customers for the right to execute software on their own computers. Operators in this industry market and distribute software products and may also design the software, produce support materials and provide support services.
This report covers the scope, size, disposition and growth of the industry including the key sensitivities and success factors. Also included are five year industry forecasts, growth rates and an analysis of the industry key players and their market shares.