Soda Production in the US
The Soda Production industry produces traditional carbonated soft drinks, energy drinks and various other carbonated flavored beverages. Over the five years to 2019, falling per capita soft drink consumption significantly affected industry performance. Demand for both regular and diet carbonated soft drinks has declined as more consumers turn to healthier beverages to quench their thirst. However, robust growth of energy drink brands has benefitted the industry. To mitigate the losses from lower consumption, major producers have introduced new soda products. Leading manufacturer, PepsiCo Inc. (PepsiCo), launched new mid-calorie soda products that appeal to consumers who dislike the taste of diet soda but do not want to consume the calories of regular soda. Furthermore, craft sodas, which promote all-natural ingredients and command premium prices, have risen in popularity during the five-year period. Over the five years to 2024, the industry's soda segment will experience a difficult operating environment, as government campaigns promoting healthier habits cause consumers to purchase less soda, despite improving consumer spending.
Companies in the Soda Production industry manufacture soft drinks by blending various ingredients with artificially carbonated water. This industry also includes energy beverages. Producers of bottled water, ready-to-drink teas and coffees, as well as juice manufacturers are excluded from this industry.
This report covers the scope, size, disposition and growth of the industry including the key sensitivities and success factors. Also included are five year industry forecasts, growth rates and an analysis of the industry key players and their market shares.
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