Social Networking Sites
By leveraging user data for targeted advertisements, where the supermajority of revenue is derived, operators in the Social Networking Sites industry have been able to capitalize on the popularity of their platforms. Furthermore, the industry has benefited from the continual shift of advertising spending to the internet, the proliferation of internet-connected mobile devices and more powerful networks. As a result, industry revenue is anticipated to increase over the five years to 2018. Over the five years to 2023, industry revenue is expected to continue growing, albeit at a slower rate. This decelerated growth can be attributed to slowdowns in the number of mobile internet connections and percentage of services conducted online, both of which are key drivers for social networking sites. Nevertheless, the industry will likely grow at a strong rate.
This industry includes social networking website publishers and developers. The industry does not include companies that predominantly develop blogs, games, internet content, messaging services, online dating websites, online recruitment websites, online forums or online videos.
This report covers the scope, size, disposition and growth of the industry including the key sensitivities and success factors. Also included are five year industry forecasts, growth rates and an analysis of the industry key players and their market shares.
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