Since its inception, the Social Network Game Development industry has quickly grown. Revenue is anticipated to grow a noteworthy annualized rate of 13.9% to $213.9 million over the five years to 2017. The surging adoption of the internet and popularity of social networks, including social networking websites and mobile apps, has driven industry revenue over the period. The industry will continue to experience strong growth over the next five years. However, social networks are beginning to charge more for virtual currency transactions, which will eat into industry costs. Since social networks are hosting these games, they are looking to generate more revenue due to the increased interest in social gaming. Nonetheless, several beneficial trends will keep the industry growing quickly, albeit at a slower rate than over the past five years.
Companies in this industry develop video games played on a social network platform. This includes websites such as Facebook and smartphone applications. The games developed within this industry are free to play and do not require the user to own any software or console to participate. Companies earn revenue through the sale of virtual goods within a game and also via advertisements. The Social Network Game Development industry is a fairly new research area that was established in 2005.
This report covers the scope, size, disposition and growth of the industry including the key sensitivities and success factors. Also included are five year industry forecasts, growth rates and an analysis of the industry key players and their market shares.