Sign & Banner Manufacturing Franchises in the US - Industry Market Research Report

Sign & Banner Manufacturing Franchises in the US - Industry Market Research Report

Sign & Banner Manufacturing Franchises

The Sign and Banner Manufacturing Franchises industry has exhibited a steep decline over the past five years. The industry's struggles have had little to do with demand for signage, which has actually increased steadily during the five-year period. Strong growth in advertising spending as well as steady investment in nonresidential construction have boosted demand for signs, since advertisers and most businesses exhibit some level of demand for signage. Most notably, this does not mean that the businesses participating in the industry have necessarily performed poorly overall. Instead, more of them have invested in digital printing and transitioned to providing mainly paper- and paperboard-based signage, which is not included in the industry. Over the next five years, the industry is expected to all but disappear. IBISWorld expects that only a handful of operators will remain in the industry, and the national brands that comprise the industry will shift their product lines to the extent that they enter the Printing industry (IBISWorld report 32311).

Operators in this industry primarily produce signs and displays, billboards, traffic signs and more for general advertising, traffic control and point-of-sale advertising. Reports in IBISWorld’s Business Franchise collection focus solely on the operation of franchised outlets and exclude nonfranchise data (i.e. franchise fees). They show the number of franchise outlets, franchise revenue and the average profit margin earned by franchisees.

This report covers the scope, size, disposition and growth of the industry including the key sensitivities and success factors. Also included are five year industry forecasts, growth rates and an analysis of the industry key players and their market shares.


ABOUT THIS INDUSTRY
Industry Definition
Main Activities
Similar Industries
Additional Resources

INDUSTRY AT A GLANCE

INDUSTRY PERFORMANCE
Executive Summary
Key External Drivers
Current Performance
Industry Outlook
Industry Life Cycle

PRODUCTS & MARKETS
Supply Chain
Products & Services
Demand Determinants
Major Markets
International Trade
Business Locations

COMPETITIVE LANDSCAPE
Market Share Concentration
Key Success Factors
Cost Structure Benchmarks
Basis of Competition
Barriers to Entry
Industry Globalization

MAJOR COMPANIES

OPERATING CONDITIONS
Capital Intensity
Technology & Systems
Revenue Volatility
Regulation & Policy
Industry Assistance

KEY STATISTICS
Industry Data
Annual Change
Key Ratios

JARGON & GLOSSARY

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