Over the past five years, the Shaving Razor Manufacturing industry has struggled with changing consumer trends and increased competition from imports and startup razor providers. The growing popularity of facial hair, particularly among younger males, has hindered demand from the industry's traditional customer base. In addition, the price of plastic materials and resin is expected to decline during the period; as this a primary raw material cost for industry operators, this has contributed to falling razor prices, which has reduced revenues for operators as they fight to stay competitive. To this end, disposable and private-label razors are gaining ground against giant shaving brands Gillette and Schick, which currently dominate the industry. Consumer trends, input costs and competition will continue to limit the industry's growth prospects over the next five years. Relaxed standards in the workplace are making it increasingly unlikely for companies to require their male employees to be clean-shaven, supporting the mounting popularity of facial hair.
This industry manufactures razors, replacement cartridges and disposable razors. This industry excludes related products, such as shaving cream and aftershave.
This report covers the scope, size, disposition and growth of the industry including the key sensitivities and success factors. Also included are five year industry forecasts, growth rates and an analysis of the industry key players and their market shares.