Search Engines in the US
Operators in the Search Engines industry run search engines that index webpages and display them to a user based on specified keywords and search terms. Over the five years to 2019, spending on internet advertising has maintained its momentum as consumer demand for internet access continues to grow, coupled with the adaptation of high-speed mobile connections. Cooperative activities among major players have helped boost the industry's already high market share concentration over the long term. In 2009, Microsoft Corporation (Microsoft) and Yahoo came together, signing an agreement that replaced Yahoo's search and ad-serving technologies with Microsoft's. Over the five years to 2024, industry revenue is expected to grow. Advertisers are expected to increasingly turn to search engine marketing due to its cost-effectiveness and efficiency advantages over traditional media. With proper analytics software installed, marketers can track which terms, advertisements and websites are the most effective, enabling incremental improvements in advertising campaigns.
This industry includes enterprises that operate search engines and other types of search-based websites that display advertisements. These search engines typically provide search services for free and earn income when a user clicks on an advertising link, known as a paid click. Websites may attract users to their search engines by offering a range of additional free services, such as e-mail, news, social networking, entertainment and other information.
This report covers the scope, size, disposition and growth of the industry including the key sensitivities and success factors. Also included are five year industry forecasts, growth rates and an analysis of the industry key players and their market shares.
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