Search Engines in the US
Over the five years to 2016, industry revenue is expected to grow. While most search engines are entirely dependent on advertising revenue, this industry emerged from the downturn relatively unscathed, as operators were able to attract hesitant advertisers with the wide reach and visibility that industry websites provide. As consumer spending rebounded and advertising expenditure increased, advertisers that had scaled back their search engine marketing campaigns have reinvested heavily over the past five years. Over the five years to 2021, industry revenue is expected to grow. Advertisers are expected to increasingly turn to search engine marketing because of its cost effectiveness and efficiency advantages over traditional media.
This industry includes enterprises that operate search engines and other types of search-based websites that display advertisements. These search engines typically provide search services for free and earn income when a user clicks on an advertising link, known as a "paid click." Websites may attract users to their search engines by offering a range of additional free services, such as e-mail, news, social networking, entertainment and other information.
This report covers the scope, size, disposition and growth of the industry including the key sensitivities and success factors. Also included are five year industry forecasts, growth rates and an analysis of the industry key players and their market shares.
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