Satellite TV Providers in the US
Satellite TV providers distribute TV programs on a subscription or fee basis through direct broadcast satellites. New networks, more channel options and bonus features have kept the Satellite TV Providers industry afloat amid a decline in subscriber rates in recent years. Meanwhile, the introduction of high-definition TV improved the quality of programming and has managed to attract a small group of subscribers to higher-margin packages. Industry players compete in a saturated market and must contend with external competition. With satellites already in orbit, major players incur low costs per additional subscriber, enabling them to maintain stable profit margins. However, the cost of acquiring and maintaining subscribers has increased, and stiff competition prevents providers from passing costs on to customers. The growing availability of online content, along with an expanding market for connected devices such as mobile phones and tablets, will continue to pose a threat to traditional TV. Consequently, major players' future success will be contingent upon developing ways to retain and attract subscribers.
Companies in this industry distribute TV programs on a subscription or fee basis through direct broadcast satellites. The industry also includes multipoint distribution system operators that deliver wireless TV programming using ground stations. However, these companies operate in rural areas and have a negligible effect on industry performance. This industry excludes broadcast TV networks and other satellite telecommunications providers.
This report covers the scope, size, disposition and growth of the industry including the key sensitivities and success factors. Also included are five year industry forecasts, growth rates and an analysis of the industry key players and their market shares.
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