Satellite TV Providers in Canada
Over the five years to 2018, the Satellite TV Providers industry in Canada has struggled to maintain its subscriber numbers as consumers migrated toward substitute services provided by competitors. Prior to the current period, the industry had continuously adding subscribers. However, since 2012, the industry has experienced shaky subscriber growth, ultimately falling prey to external competition. The industry is highly concentrated, with only two national satellite TV providers, Bell Canada (Bell) and Shaw Communications (Shaw), dominating the market. These operators have taken steps to improve their service quality and range of programming by upgrading their satellite networks. Over the five years to 2023, revenue is forecast to decrease. Intense competition from established cable providers, as well as emerging Internet Protocol TV (IPTV) providers and streaming services, are expected to limit revenue growth.
This industry distributes TV programs on a subscription or fee basis through infrastructure consisting of direct broadcast satellites, ground stations and individual home receivers. This industry also includes multipoint distribution system operators that deliver wireless TV programming using ground stations. These operators typically exist in rural areas and have a negligible effect on industry performance. This industry excludes other satellite telecommunications providers.
This report covers the scope, size, disposition and growth of the industry including the key sensitivities and success factors. Also included are five year industry forecasts, growth rates and an analysis of the industry key players and their market shares.