Sanitary Paper Product Manufacturing in the US
The Sanitary Paper Product Manufacturing industry produces hygienic paper goods, including toilet paper, paper towels, facial tissues, diapers, menstrual pads and tampons. Due to the industry's production of nondiscretionary goods, it is shielded from extreme fluctuations in revenue. However, over the five years to 2019, industry revenue is expected to decline. This contraction is partially due to a declining birth rate. With fewer Americans starting families, demand for industry products, such as diapers, has waned. Volatile input costs, particularly natural gas and wood pulp, have also affected industry growth. Demographic trends will continue to benefit the industry over the five years to 2024. Several major players have begun undertaking research and development initiatives to improve their selection of incontinence products and to meet growing demand from aging consumers.
This industry converts sanitary paper stock or wadding into sanitary paper products. These products include table napkins and tablecloths, toilet paper, paper towels, facial tissues, disposable diapers, sanitary napkins and tampons. Some companies produce their own sanitary paper, while others purchase paper from paper mills. Final products are sold to either wholesalers for distribution or directly to buyers.
This report covers the scope, size, disposition and growth of the industry including the key sensitivities and success factors. Also included are five year industry forecasts, growth rates and an analysis of the industry key players and their market shares.
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