Sanitary Paper Product Manufacturing in the US
Due to the Sanitary Paper Product Manufacturing industry's production of nondiscretionary goods, it is shielded from extreme fluctuations in revenue. However, over the five years to 2019, industry revenue is expected to decline. This contraction is partially due to a stagnant birth rate. With fewer Americans starting families, demand for industry products like diapers has waned. Volatile input costs, particularly wood pulp, has also stifled industry growth. The growing elderly population has mitigated the industry's decline by fueling demand for adult incontinence products. Diapers and incontinence products represent the industry's most lucrative product segment. Demographic trends will continue to benefit the industry during the five-year period to 2024. Several major players have begun undertaking research and development initiatives to improve their selection of incontinence products and to meet the growing demand from aging consumers. Profit growth will also be strained over the next five years by an increase in price of wood pulp and other major industry inputs.
This industry converts sanitary paper stock or wadding into sanitary paper products. These products include table napkins and tablecloths, toilet paper, paper towels, facial tissues, disposable diapers, sanitary napkins and tampons. Some companies produce their own sanitary paper, while others purchase paper from paper mills. Final products are sold to either wholesalers for distribution or directly to buyers.
This report covers the scope, size, disposition and growth of the industry including the key sensitivities and success factors. Also included are five year industry forecasts, growth rates and an analysis of the industry key players and their market shares.
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