The Retail Market for Laptop Computers
The Retail Market for Laptop Computers industry has experienced continuous growth over the past five years to 2018. Greater acceptance of laptop technologies among consumers, who are replacing desktop computers with the portable alternative, has generated an expanding demand base that resulted in rising revenue. Additionally, manufacturers are constantly discovering new innovations and improvements, which generate demand for replacement laptops. Increasing affordability has aided the growth of laptop sales over the past five years. In upstream input manufacturing, greater component standardization has driven down the average price of most laptop products. The greatest threat to the future prospects of the laptop retail market is the proliferation of tablet computers. Tablets fulfill much of the same functionality as laptops, but also offer a touch-screen interface that heralds a new generation in computing, while often being lighter and more adaptable. Nonetheless, the retail market for laptops will benefit from the growing popularity of ultrabooks and netbooks (laptops with reduced size and weight, extended battery life), as well as future innovations of the product. Over the five years to 2023, industry revenue is expected to expand.
This retail market for laptops includes laptop sales made through traditional brick-and-mortar outlets, online websites
and by mail order. Laptops are considered personal computers for mobile use but do not include tablet devices or smartphones.
This report covers the scope, size, disposition and growth of the industry including the key sensitivities and success factors. Also included are five year industry forecasts, growth rates and an analysis of the industry key players and their market shares.
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