The Retail Market for Laptop Computers
The retail market for laptops has experienced steady decline over the past five years. Improving processing power and efficiency for products such as smart phones and tablets have offered substitute products to laptops. Additionally, the manufacturing of such substitute goods is increasingly offshored to low-wage countries such as China and Malaysia. Manufacturing processes have also become increasingly automated, leading to falling prices for substitute goods. Increasing affordability has somewhat cushioned the decline of laptop sales over the past five years. The greatest threat to the future prospects of the laptop retail market is the proliferation of tablet computers. However, the laptop market will also benefit from the growing popularity of ultrabooks and netbooks, laptops with reduced size and weight, extended battery life and comparable product performance. In the five years to 2022, industry revenue is expected to decrease.
This retail market for laptops includes laptop sales made through traditional brick-and-mortar outlets, online websites and by mail order. Laptops are considered personal computers for mobile use but do not include tablet devices or smartphones.
This report covers the scope, size, disposition and growth of the industry including the key sensitivities and success factors. Also included are five year industry forecasts, growth rates and an analysis of the industry key players and their market shares.
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