The Retail Market for Headphones
After a period of stagnation during the recession, rising disposable income levels help spur new discretionary purchases of headphones between 2010 and 2015. The headphone market also benefited from the introduction of new fashionable products. In addition, low-cost imports reduced the average price of headphones, enabling consumers to purchase more products, resulting in an incrase in revenue. In the next five years, continued growth in the use of mobile devices and higher disposable income are forecast to drive industry revenue increases. Additionally, headphone manufacturers are anticipated to increasingly compete through marketing tactics, which will enable stores to sell higher-end headphones to consumers.
This industry sells headphones through traditional brick-and-mortar outlets, online and by mail-order catalog. The industry excludes hearing aids, headphones packaged with other electronic devices, headphone rental and used headphones.
This report covers the scope, size, disposition and growth of the industry including the key sensitivities and success factors. Also included are five year industry forecasts, growth rates and an analysis of the industry key players and their market shares.
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