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Market Research and Statistical Services in Australia - Industry Market Research Report


Attention: There is an updated edition available for this report.

Market Research and Statistical Services in Australia

Market research and statistical consulting companies conduct public opinion polls, and carry out qualitative and quantitative research on behalf of clients. This involves the gathering, tabulating and presenting of marketing and opinion information and data. The information gathered is usually for the purposes of understanding the opinions, needs and wants of particular demographics or targeted consumer groups. The industry includes private firms and government bodies.

This report covers the scope, size, disposition and growth of the industry including the key sensitivities and success factors. Also included are five year industry forecasts, growth rates and an analysis of the industry key players and their market shares.


  • About this Industry
  • Industry at a Glance
    • Table Key Statistics Snapshot
    • Table Revenue vs. employment growth
    • Table Establishments
    • Table Industry Structure
  • Industry Performance
    • Table Business confidence index
    • Table Industry revenue
    • Table Life Cycle Stage
  • Products & Markets
    • Table KEY BUYING INDUSTRIES
    • Table KEY SELLING INDUSTRIES
    • Table Products and services segmentation (2015-16)
    • Table Major market segmentation (2015-16)
    • Table Business Locations 2015-16
    • Table Distribution of revenue vs. population
  • Competitive Landscape
    • Table Sector vs. Industry Costs
    • Table Barriers to Entry checklist
  • Major Companies
    • Table Major players
    • Table Australian Bureau of Statistics - financial performance
  • Operating Conditions
    • Table Capital intensity
    • Table Tools of the Trade: Growth Strategies for Success
    • Table Volatility vs Growth
  • Key Statistics
    • Table Industry Data
    • Table Annual Change
    • Table Key Ratios
  • Jargon & Glossary

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