Market Research & Public Opinion Polling in the UK
Market researchers investigate the behaviour, values and opinions of clients’ target markets, providing insights that allow them to better tailor their products, services and marketing. The industry also includes public opinion polling on political, economic or social issues. The primary users of market research are businesses, the media and political figures or parties. Targets include potential customers, actual customers, voters and other businesses and organisations.
This report covers the scope, size, disposition and growth of the industry including the key sensitivities and success factors. Also included are five year industry forecasts, growth rates and an analysis of the industry key players and their market shares.