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Market Research & Public Opinion Polling in the UK - Industry Market Research Report

Market Research & Public Opinion Polling in the UK

Market researchers investigate the behaviour, values and opinions of clients’ target markets, providing insights that allow them to better tailor their products, services and marketing. The industry also includes public opinion polling on political, economic or social issues. The primary users of market research are businesses, the media and political figures or parties. Targets include potential customers, actual customers, voters and other businesses and organisations.

This report covers the scope, size, disposition and growth of the industry including the key sensitivities and success factors. Also included are five year industry forecasts, growth rates and an analysis of the industry key players and their market shares.


  • About this Industry
  • Industry at a Glance
    • Table Key Statistics Snapshot
    • Table Revenue vs. employment growth
    • Table Products and services segmentation (2017-18)
    • Table Industry Structure
  • Industry Performance
    • Table Business capital expenditure
    • Table Industry revenue
    • Table Life Cycle Stage
  • Products & Markets
    • Table KEY BUYING INDUSTRIES
    • Table KEY SELLING INDUSTRIES
    • Table Products and services segmentation (2017-18)
    • Table Major market segmentation (2017-18)
    • Table Business Locations 2017-18
    • Table Distribution of establishments vs. population
  • Competitive Landscape
    • Table Companies by employment size, 2016
    • Table Sector vs. Industry Costs
    • Table Barriers to Entry checklist
  • Major Companies
    • Table Major players
    • Table WPP plc - industry-related performance*
    • Table WPP plc - financial performance
    • Table Dunnhumby Ltd - industry-related performance*
    • Table Dunnhumby Ltd - financial performance
  • Operating Conditions
    • Table Capital intensity
    • Table Tools of the Trade: Growth Strategies for Success
    • Table Volatility vs Growth
  • Key Statistics
    • Table Industry Data
    • Table Annual Change
    • Table Key Ratios
  • Jargon & Glossary

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