Market Research in Massachusetts
The Market Research industry in Massachusetts expanded over the five years to 2018. As the business environment in Massachusetts performed well over the past five years, industry operators had an expanded pool of clients demanding their services. Market research firms in Massachusetts range from small, owner-operated establishments to large research firms with hundreds of employees. Niche operators specializing in digital analytics experienced the most growth over the five-year period. The rapid expansion of new media is providing market researchers with innovative ways to interact with and study consumer opinions. Over the five years to 2023, industry revenue is expected to increase. As consumer spending continues to grow, businesses will seek to capitalize on industry services to optimize marketing strategies.
Companies in this industry systematically gather, record, tabulate and present marketing and public opinion data. Examples of industry services include political polling, sampling and statistical services, broadcast media rating services and market analysis services. Operators that conduct experimental or scientific research in fields such as economics or engineering are not included in this industry.
This report covers the scope, size, disposition and growth of the industry including the key sensitivities and success factors. Also included are five year industry forecasts, growth rates and an analysis of the industry key players and their market shares.
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