Market Research in Canada
Over the five years to 2017, the Market Research industry in Canada has grown slightly faster than the overall economy, driven by corporate profit levels and consumer confidence. Over the five years to 2022, as corporate profit rises and Canadians' consumption activity is likely to continue to change significantly, demand for industry services will increase. Consequently, IBISWorld forecasts industry revenue will rise over the five-year period.
This industry comprises establishments that systematically gather, record, tabulate and present marketing and public opinion data. Examples of industry-related services include political polling, sampling and statistical services, broadcast media ratings and market analysis. Operators that conduct experimental or scientific research in fields such as economics or engineering are not included in this industry.
This report covers the scope, size, disposition and growth of the industry including the key sensitivities and success factors. Also included are five year industry forecasts, growth rates and an analysis of the industry key players and their market shares.
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