Relaxation Drink Production
The Relaxation Drink Production industry, a very young industry, exhibited strong growth over the five years to 2018. Monumental growth was achieved as industry operators were able to mass produce their products for the first time over the period, as well as establish distribution contracts with nationwide retailers. The industry's fast-paced growth is due in large part to its novelty. Relaxation drinks have only existed since around 2005, but industry operators have been able to establish brands and grow quickly to capitalize on the market for sleep aid products. Over the five years to 2023, the industry is expected to move into a new phase of established growth. Relaxation drink producers experience several challenges that have the potential to derail growth. Barring any significant change in regulation, the industry should capitalize on growing demand for performance drinks in the beverage market. However, industry operators will resist any effort to reclassify their drinks under more restrictive guidelines.
Companies in this industry produce drinks marketed for their relaxation or sleep-promoting properties. Most of these drinks contain the active ingredients melatonin or L-theanine. This industry excludes ready-to-drink tea as well as dairy-based and carbonated beverages.
This report covers the scope, size, disposition and growth of the industry including the key sensitivities and success factors. Also included are five year industry forecasts, growth rates and an analysis of the industry key players and their market shares.