Real Estate Agency Franchises
Over the past five years, the Real Estate Agency Franchises industry has recovered from the deteriorating consumer wealth and plunging corporate profit that previously inhibited the industry. As the value of residential and nonresidential construction rebounded due to stronger economic conditions over the five years to 2017, industry operators consequently experienced increased demand for both the housing and commercial spaces they sell. Over the next five years, stronger macroeconomic conditions are expected to provide a platform for continued growth in the real estate sector, and thus, demand for residential properties. Additionally, higher corporate profit and a growing number of US businesses will precipitate demand for nonresidential construction, which will then be sold through real estate agency franchises. However, the continued proliferation of online services over the five years to 2022 is expected to attract new competition to the industry, in addition to providing operators with new avenues of connecting with clients.
Real estate agency franchises receive branding, marketing, administrative support, training and other services in exchange for franchise, royalty and renewal fees to the franchisor. Industry operators are limited to real estate agency companies that operate as a franchise and exclude other operations.
This report covers the scope, size, disposition and growth of the industry including the key sensitivities and success factors. Also included are five year industry forecasts, growth rates and an analysis of the industry key players and their market shares.
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