Radio Broadcasting in the US
The Radio Broadcasting industry has grown moderately over the five years to 2019. Despite rising competition from alternative media, radio maintains a weekly reach higher than that of any other media format and has continued to be a valued channel in retail and food service advertising. Satellite radio has also been key to the industry's growth. Satellite radio benefits from a subscription model, which insulates it from the whims of advertising budgets. Unlike terrestrial radio stations, it also can also provide unlimited channels tailored to varying consumer tastes. Over the coming years, the industry is anticipated to continue growing modestly. Competition from alternative media will remain a challenge for broadcasters, and many terrestrial stations will likely continue to shut down over the five years to 2024. However, the expected continued growth of satellite radio, combined with the wide reach and expanded availability of terrestrial radio through smart speakers, will sustain industry growth.
This industry consists of broadcasting stations, networks and syndicates that transmit audio programming through AM, FM and satellite radio channels. The Radio Broadcasting industry excludes operators that function solely online.
This report covers the scope, size, disposition and growth of the industry including the key sensitivities and success factors. Also included are five year industry forecasts, growth rates and an analysis of the industry key players and their market shares.
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