Radio Broadcasting in the US
Over the five years to 2018, the Radio Broadcasting industry has battled to maintain its relevance and audience due to competition from digital media platforms. In particular, the industry has suffered because of its limited interaction with listeners and heavy reliance on advertising to fund its operations. However, radio has maintained its audience reach, and strong growth in ad spending overall has steadied revenue. The industry is well-established within the advertising portfolio, and radio's role in advertising will not be eliminated overnight; however, it is expected to diminish slowly over the five years to 2023 as companies dedicate a larger portion of their resources to reaching consumers online. However, technological advancements will also help the industry, as satellite and digital radio are already becoming more prevalent.
This industry consists of broadcasting stations, networks and syndicates that transmit audio programming through AM, FM and satellite radio channels. The Radio Broadcasting industry excludes operators that function solely online.
This report covers the scope, size, disposition and growth of the industry including the key sensitivities and success factors. Also included are five year industry forecasts, growth rates and an analysis of the industry key players and their market shares.