Racing & Individual Sports in the US
The Racing and Individual Sports industry has given supporters plenty to cheer about over the five years to 2018. With a vast increase in media exposure to meet demands of die-hard sports fans, the industry has continually grown in popularity alongside the Sports Franchises industry (IBISWorld report 71121a). Total leisure time was squeezed at the beginning of the five-year period, causing both attendance and broadcasting revenue to suffer as a result. This trend particularly hurt less-popular sports, with these events struggling to compete with the likes of more popular team sports. Nevertheless, the industry has steadily repositioned itself since 2015 in response to rising disposable income and consumer confidence. Over the five years to 2023, positive trends are expected to continue, leading total industry revenue to increase.
This industry consists of professional and semiprofessional athletes who participate in live sporting events before a paying audience. Individual athletes; automobile racing teams; racetrack operators; referees and officiating crew; athletic trainers; and owners of various automobile, equestrian and greyhound racing teams are included in the industry. Owners and sporting clubs may or may not operate their own stadiums to present their sporting events.
This report covers the scope, size, disposition and growth of the industry including the key sensitivities and success factors. Also included are five year industry forecasts, growth rates and an analysis of the industry key players and their market shares.
Learn how to effectively navigate the market research process to help guide your organization on the journey to success.Download eBook