Companies in the Ready-to-Drink (RTD) Mixed Spirit Production industry have greatly expanded their product lines and have heavily emphasized their marketing toward young consumers over the past five years, boosting industry revenue. Whereas popular industry brands such as Mike's Hard Lemonade and Smirnoff Ice comprised almost all of the industry's revenue just a few years ago, producers have created vastly larger product lines, and demand for such beverages have been supported by rising per capita disposable income levels over the five years to 2017. With consumer interest in new forms of alcoholic beverages increasing over the past five years, IBISWorld projects the industry to continue expanding over the five years to 2022 as well. However, growth prospects for the industry are not as bright as in previous years, as recent alcohol consumption patterns have suggested that consumers' newfound euphoria for experimental and novel alcoholic beverages, particularly RTD mixed spirits, has begun to level off.
This industry manufactures pre-mixed, ready-to-drink (RTD) alcoholic cocktails. Revenue is generated through the sale of packaged single and multiserving bottles of RTD cocktails that are fit for consumption immediately after purchase. While this industry includes flavored malt beverages, it excludes other forms of flavored beer, alcoholic ciders, RTD forms of flavored wine and nonalcoholic drink mixers.
This report covers the scope, size, disposition and growth of the industry including the key sensitivities and success factors. Also included are five year industry forecasts, growth rates and an analysis of the industry key players and their market shares.