Public Relations Firms in the US
The Public Relations Firms industry experienced strong growth over the five years to 2018. Industry revenue has been driven by growing spending on advertising and PR services, primarily a result of rising corporate profit during the period. In addition, more PR firms are launching divisions devoted to targeted social networking and mobile media campaigns, enabling operators to earn a greater portion of businesses' marketing dollars that were previously allocated to rival marketing industries, such as advertising. Over the five years to 2023, PR firms will continue to benefit from rising marketing budgets. Consequently, over the next five years, revenue is expected to increase over the five years to 2023
Public relations (PR) agencies manage the communications between an organization and the public to promote favorable relationships and portray a desired image. This includes communication with the general public, employees, investors, customers, analysts and other stakeholders. Compared with advertising, PR campaigns aim for exposure through public interest and news coverage, rather than paid advertisements, to give their message third-party legitimacy.
This report covers the scope, size, disposition and growth of the industry including the key sensitivities and success factors. Also included are five year industry forecasts, growth rates and an analysis of the industry key players and their market shares.
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