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Public Opinion Research in Australia - Industry Market Research Report


Attention: There is an updated edition available for this report.

Public Opinion Research in Australia

Firms in the industry take surveys from a sample of the population and extrapolate the data to gauge public opinion. These opinion polls are used to estimate the voting intentions of a population at a point in time, forecast election results and determine overall community opinion regarding government policies or proposed government policies.

This report covers the scope, size, disposition and growth of the industry including the key sensitivities and success factors. Also included are five year industry forecasts, growth rates and an analysis of the industry key players and their market shares.


  • About this Industry
  • Industry at a Glance
    • Table Key Statistics Snapshot
    • Table Revenue vs. employment growth
    • Table Establishments
    • Table Industry Structure
  • Industry Performance
    • Table Business confidence index
    • Table Industry revenue
    • Table Life Cycle Stage
  • Products & Markets
    • Table KEY BUYING INDUSTRIES
    • Table KEY SELLING INDUSTRIES
    • Table Products and services segmentation (2015-16)
    • Table Major market segmentation (2015-16)
    • Table Business Locations 2015-16
    • Table Distribution of revenue vs. population
  • Competitive Landscape
    • Table Sector vs. Industry Costs
    • Table Barriers to Entry checklist
  • Major Companies
    • Table Major players
    • Table Galaxy DP Pty Limited - industry segment performance*
    • Table Roy Morgan Research Ltd - industry segment performance*
    • Table Ipsos Australia Pty Ltd - industry segment performance*
  • Operating Conditions
    • Table Capital intensity
    • Table Tools of the Trade: Growth Strategies for Success
    • Table Volatility vs Growth
  • Key Statistics
    • Table Industry Data
    • Table Annual Change
    • Table Key Ratios
  • Jargon & Glossary

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