Promotional Products in the US
The Promotional Products industry has expanded over the five years to 2018. Revenue is generated through the distribution of specialty advertising on everyday items such as mugs, magnets, calendars and t-shirts. Industry operators do not manufacture these products; instead, they purchase products from manufacturers and then print and customize them with a client's advertising message or brand. The advertising sector as a whole, including the Promotional Products industry, has experienced growth during the five-year period due to an increase in corporate profit, spurring higher advertising expenditure. Over the next five years, the industry will benefit from a shift toward integrated advertising, whereby promotional products are used in conjunction with other forms of advertising as part of a coordinated marketing campaign. Promotional products will continue to be favored by companies because they offer the advantage of repeated exposure, as potential consumers are exposed to a brand name, message or logo each time they use a promotional item. Nevertheless, the increasing popularity of other forms of advertising, such as online and mobile marketing, could potentially threaten industry revenue.
Companies in this industry design and distribute promotional products (e.g. key chains, magnets and pens). They also provide a variety of advertising-related services, including sign lettering and window dressing. This industry does not include advertising agency services, public relations agency services, media-buying agency services, media representative services, display-advertising services, direct-mail-advertising services or marketing consulting services.
This report covers the scope, size, disposition and growth of the industry including the key sensitivities and success factors. Also included are five year industry forecasts, growth rates and an analysis of the industry key players and their market shares.
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