Promotional Products in the US
The Promotional Products industry expanded over the five years to 2018. Revenue is generated through the distribution of specialty advertising on everyday items such as mugs, magnets, calendars and t-shirts. Industry operators do not manufacture these products; instead, they purchase products from manufacturers and then print and customize them with a client's advertising message or brand. The advertising sector as a whole, including the promotional products industry, has experienced growth during the five-year period as a result of an increase in corporate profit, spurring higher advertising expenditure. Demand for industry services is strongly linked to the marketing budgets of business clients. Seasonal events, particularly the 2016 presidential election and 2016 and 2018 Olympic Games, have boosted industry revenue. Over the next five years, continued growth in corporate profit and total advertising expenditure will boost industry demand, compelling companies to spend more on promotional products. The industry will also benefit from a move toward integrated advertising campaigns, whereby promotional products are used in conjunction with other forms of advertisements as part of a coordinated marketing campaign.
Companies in this industry design and distribute promotional products (e.g. key chains, magnets and pens). They also provide a variety of advertising-related services, including sign lettering and window dressing. This industry does not include advertising agency services, public relations agency services, media-buying agency services, media representative services, display-advertising services, direct-mail-advertising services or marketing consulting services.
This report covers the scope, size, disposition and growth of the industry including the key sensitivities and success factors. Also included are five year industry forecasts, growth rates and an analysis of the industry key players and their market shares.
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